Plumb Line Check
Terms of Service
1. What you're buying
Plumb Line Check sells reports and written recommendations about how AI assistants describe your business. The Snapshot is a one-time report. Keep It Right and Keep It Right + Website are monthly subscriptions that begin after a Snapshot, billed in advance through Stripe and cancellable any time before the next billing date. If you start a monthly plan within 30 days of your Snapshot, the Snapshot price is credited toward the first month. No refunds on delivered reports. If we haven't started your report yet, email us and we'll refund it in full.
2. How reports are made, and what they are not
Answers in our reports are sampled through the official APIs of OpenAI (ChatGPT), Anthropic (Claude) and Perplexity with live web search, on the dates stated in the report. The ChatGPT app and the AI answers shown in Google Search are not checked: their rules don't allow software to check them, and what they show can differ from our samples. These are samples. What any one customer sees depends on their location, history, device and the moment they ask. We don't guarantee that our samples match what your customers see, and we don't guarantee rankings, mentions, leads or revenue.
3. Verify before you act
Factual statements in AI answers can be wrong. We flag errors we find, but check any fact in a report yourself before relying on it. Our recommendations are our opinion of what is likely to help.
4. Work on your listings (monthly plans)
We change your Google Business Profile and other listings only through access you grant us on that site (for example, adding us as a manager), and only to make changes you've approved. We never ask for your passwords. Where a site won't let you share access, we give you the exact steps and text, and check the result. Each site decides whether and when an edit appears; we can't promise a site will accept a change.
5. Your responsibilities
You confirm that the business information you give us is accurate, that you're authorized to buy on the business's behalf, and that you'll use our fixes only where they're true. We won't write, and you shouldn't post, claims about licenses, insurance or reviews that aren't real.
6. Our use of AI
Plumb Line Check is run with AI tooling under human direction. Reports and fixes are drafted with AI assistance and reviewed by a person before delivery.
7. Who owns what
You own the fix text we write for you and may use it freely. We keep the right to reuse our templates, methods and anonymized findings.
8. Other clients
We work with many businesses, including others in your trade and your area. We keep each client's information, reports and fixes private and never share them with another client. We don't do work meant to make any business look worse; our work is making your own information correct and complete.
9. Limits
To the extent Wisconsin law allows, our total liability for anything arising from a report or subscription is limited to what you paid us in the prior 3 months. We aren't liable for indirect losses such as lost profits, lost leads or harm to reputation.
10. Other companies' services
Stripe, Google, OpenAI, Anthropic and Perplexity have their own terms. Changes to their services or policies may affect what we can deliver. If a change makes a report impossible, we'll tell you and refund the part we couldn't deliver.
11. Email
Commercial emails from us include our mailing address and a way to opt out. Reply "stop" and we'll stop.
12. Law
Wisconsin law applies. Disputes go to the courts of Sheboygan County, Wisconsin.
13. Contact
Plumb Line Check · Sheboygan County, Wisconsin · zach@plumblinecheck.com. Our mailing address will be posted here once our business mailbox is open.